@crisdresch

about online marketing

Social Media Interaction

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If you are one of those people who say the number of followers on Twitter and number of fans on Facebook doesn’t matter, you won’t like what I have to say. You will either disagree or I’ll change your mind. We’ll see.

Numbers matter

Fans who don’t see your posts range from 10% to 75%. I know this is a big range, but still, huge. This depends on a different factors, such as interaction with the post – the more interaction you get, the longer your post will show up at your fan’s feed. It also has to do with the amount of interaction your fan previously had with you, if he never interacts with your page, it’s more likely he won’t see your updates. Facebook assumes he simply doesn’t care.

Source - All Facebook http://bit.ly/kmG8dP

 

Fans who like or comment at your page ranges from 0.1% to 4%. What do you think, not good enough? It’s actually higher than average. Jakob Nielsen, a huge name in the usability world, wrote an article about participation inequality. After doing a lot of research, he concluded that in most online communities 90% of members are lurkers, people who never contribute. They might be listening, but they are not collaborating. 9% are intermittent contributors. This group contributes from time to time, but the community is not a priority for them. And just 1%, yeah one per cent, of the community are heavy contributors.

Fans who go to your actual fan page range from 0.1% to 0.5%. Very surprising for those who didn’t know, but users don’t actually go to your Facebook Page. They expect to get everything they need from their new feeds, they are not interested at your page, instead you give them a reason to (aka: an application that offers something valuable).

Do the math

So let’s say you’re a very small and focused business. You currently has an average of 100 Facebook fans, and all your hear people saying is that ‘number of fans is not important’. Well, do the math:

  • 10 to 75 fans won’t see your posts at all.
  • 0.1 to 4 people will actually like or comment at your posts.
  • 0.1 to 0.5 (that’s not even ONE person) will actually go to your page.

So, what do you say?

All that awesome job you did building your Facebook page for this amount of interaction? Not enough! You need more fans, that is a fact! Check my blog post about Facebook Contests for some ideas about getting more fans and interaction.

Did I change your mind? Or do you still believe is not about the numbers? You might not believe the stats, and I respect you for that.

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Written by Cristina Dresch

May 19, 2011 at 2:56 PM

Posted in Facebook, Statistics

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