@crisdresch

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Social Media Cycle

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Funny to stop and think about how Social Media evolved from a couple of years til now.

What is Social Media?

Back when I did my thesis in my Bachelors degree in 2009, about the New Market and the Social Web, I still struggled to find a good definition for Social Media (aka Social Web). We had heard a lot about Web 2.0 at that time, but not enough about Social Media.

That’s cool, let’s all be there!

When Social Media started to act more as a global channel and reach a wider audience, was when brands realized – “UH! That’s cool. Let’s do this!”

We need strategy

After a while, not too long, brands realized they needed to build their own strategy in Social Media. It’s not simply about having a presence, you need a plan – set goals, target your audience, figure out a budget and resources.

Wait, is this right?

Now we are starting to ask questions, such as – Should I really be in Social Media? Do I have enough time and resources? And what about my budget? What is going to be my ROI? What channels are best for my business?

… what’s next?

We are being a lot more critic regarding Social Media nowadays. I believe we’re finally reaching a tipping point. Finally, we don’t need to prove things work. There are a lot of success stories out there. But the key is, does it work for everyone? Is it really going to stick as part of our everyday lives for long? Don’t know. Only time will tell. But one thing is for sure, the Social Media Cycle hasn’t closed yet.

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Written by Cristina Dresch

May 30, 2011 at 10:00 AM

Posted in Marketing, Social, Web 2.0

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