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What’s Up With Social Media And Friends Recommendations?

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Ok. I get it. We trust friends with recommendations more than we trust brands or people we don’t know. That makes sense. But think about how social networks work nowadays. Do we know everyone we’re friends with? A research just came out this past week saying the average 22 year-old in England has over 1000 friends on Facebook. And now you tell me, do we really know everyone we’re friends with? I doubt it.

Google +1

Not long ago, Google launched Google +1 button. As Google itself describes, the button is a “shorthand for “this is pretty cool” or “you should check this out.” They said you just have to click on it to “publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.” So basically, it’s a recommendation button.

New Facebook page feature

Rumors this week started about a Facebook page recommendation tool, where friends can recommend friends about which pages to like. Yet again, we are trusting our so called friends with recommendations.

Enough with that

Stop to reflect about it. Would you care about what pages your little brother likes on Facebook? Do you really want to get a recommendation from your best friend’s mother? People have different interests, and that’s perfectly normal. I believe that Google +1 can easily become spam if not handled right. I’ve been using the Google+like extension in my browser (Chrome), and it’s been great. Not for the recommendation bit, where I should believe the content my friends have shared is more interesting (cause I don’t), but because this is great for research. I can see how many likes a link has had, which is great to understand the reach and popularity of online content.

What does the future hold?

Saying all that, I still think recommendation is a great opportunity in Social Media. I think it would be perfectly normal for me to get recommendations from my Twitter followers, and you know why is that? Because my Twitters followers are not exactly my friends, but people who share the same interests as me. I wouldn’t follow them if I didn’t care for what they had to say. Recommendations should be about the relationship you have with someone, it should be about sharing and caring for the same things.

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Written by Cristina Dresch

May 26, 2011 at 10:00 AM

Posted in Facebook, Social, Statistics

Social Media Interaction

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If you are one of those people who say the number of followers on Twitter and number of fans on Facebook doesn’t matter, you won’t like what I have to say. You will either disagree or I’ll change your mind. We’ll see.

Numbers matter

Fans who don’t see your posts range from 10% to 75%. I know this is a big range, but still, huge. This depends on a different factors, such as interaction with the post – the more interaction you get, the longer your post will show up at your fan’s feed. It also has to do with the amount of interaction your fan previously had with you, if he never interacts with your page, it’s more likely he won’t see your updates. Facebook assumes he simply doesn’t care.

Source - All Facebook http://bit.ly/kmG8dP

 

Fans who like or comment at your page ranges from 0.1% to 4%. What do you think, not good enough? It’s actually higher than average. Jakob Nielsen, a huge name in the usability world, wrote an article about participation inequality. After doing a lot of research, he concluded that in most online communities 90% of members are lurkers, people who never contribute. They might be listening, but they are not collaborating. 9% are intermittent contributors. This group contributes from time to time, but the community is not a priority for them. And just 1%, yeah one per cent, of the community are heavy contributors.

Fans who go to your actual fan page range from 0.1% to 0.5%. Very surprising for those who didn’t know, but users don’t actually go to your Facebook Page. They expect to get everything they need from their new feeds, they are not interested at your page, instead you give them a reason to (aka: an application that offers something valuable).

Do the math

So let’s say you’re a very small and focused business. You currently has an average of 100 Facebook fans, and all your hear people saying is that ‘number of fans is not important’. Well, do the math:

  • 10 to 75 fans won’t see your posts at all.
  • 0.1 to 4 people will actually like or comment at your posts.
  • 0.1 to 0.5 (that’s not even ONE person) will actually go to your page.

So, what do you say?

All that awesome job you did building your Facebook page for this amount of interaction? Not enough! You need more fans, that is a fact! Check my blog post about Facebook Contests for some ideas about getting more fans and interaction.

Did I change your mind? Or do you still believe is not about the numbers? You might not believe the stats, and I respect you for that.

Written by Cristina Dresch

May 19, 2011 at 2:56 PM

Posted in Facebook, Statistics

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